SUPRA AND LIL WAYNE ANNOUNCE PARTNERSHIP

Posted on: June 14, 2012
2 comments so far (is that a lot?)


June 14, 2012, Fountain Valley, CA—ONE Distribution is proud to announce that SUPRA and Lil Wayne have forged an exclusive relationship that will result in a collection of footwear inspired and overseen by Lil Wayne and manufactured by SUPRA. There has been a longstanding respect between both parties: the design team at SUPRA cites Lil Wayne’s music as inspiration, and Lil Wayne has embraced SUPRA and worn the Skytop since it was introduced to the market in 2007.

“Lil Wayne is a true style icon and a trendsetter,” said Matt Fontana, ONE Distribution’s Global Vice President of Brands. “He’s perfectly suited for a collection with SUPRA because he embodies the same spirit that drives the brand: he’s a leader, not a follower. We’re ecstatic about creating a range of shoes with Lil Wayne.”

The collection will debut at the Project trade show in Las Vegas on August 20-22 and promises to feature a diverse range of styles.

Media enquiries: pr@onedist.com
Buyer enquiries: us-sales@suprafootwear.com

2 Responses to “SUPRA AND LIL WAYNE ANNOUNCE PARTNERSHIP”

  1. Justin Says:
    June 15th, 2012 at 5:43 pm

    This is just ridiculous and sad, what happened to the SUPRA, the skate brand. No disrespect to Lil Wayne or anybody, but LEAVE SKATEBOARDING TO SKATERS!!!!!

  2. Garth Says:
    August 14th, 2012 at 3:30 pm

    I am excited about the partnership,this allow both brands- meaning- SUPRA and LIL WAYNE to reach other market, it is all about GROWTH, I know that some people might see this as SUPRA selling out, but we must think outside the box, skate boarding will forever belong to pro skaters, I respect those with all my heart, but skateboarding is also enjoyed by ameture who is passionate about the sport and lifesyle as well, so great job SUPRA for choosing someone you guys believe will make a impact on your brand not saying that you guys did not have a voice before you did, but the possiblity for GROWTH in any business is always GOOD.

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